Shopify plus marketing agency

Marketing that uses what Plus adds: checkout logic in functions, B2B catalogues instead of a second store, scheduled launches, expansion stores with a reason.

Plus is worth paying for when you use the parts that are only available on it. In marketing terms that means three things: control over the checkout, real B2B on the same store, and the ability to run several storefronts and a large catalogue without hitting limits.

Checkout control is the big one. Discount logic, delivery options and payment method rules now run as functions on Shopify's side rather than as scripts or as JavaScript layered on after the page loads. That means a bundle discount, a threshold, a customer-specific offer or a hidden payment method behaves consistently, including for shoppers who leave the tab before anything client-side has run. Most stores upgrading to Plus keep their old approach and get none of that.

B2B is the second. Company profiles, catalogues with their own prices, and payment terms live inside the same store, which means one catalogue, one set of analytics and one email platform rather than a wholesale site nobody maintains.

The third is scale: higher API limits, bulk operations, expansion stores under one organisation, and scheduled publishing so a launch happens at a time rather than when someone is awake.

We work inside your organisation with the permissions the work needs, and we do not run anything from an account we own.

Native on Shopify

Checkout UI extensions and functions for discount, delivery and payment logic
B2B with company profiles, per-company catalogues and payment terms on the same store
Expansion stores under one organisation, sharing users and permissions
Higher API limits and bulk operations for large catalogues and integrations
Scheduled publishing, so a launch or a price change happens at a set time
Checkout branding controlled from the admin rather than from theme code

Settings that matter

Move cart and checkout logic into functions

Bundles, thresholds, tiered discounts and delivery rules should run server side rather than as scripts that modify the cart after the page has rendered. Client-side logic breaks on slow connections, in embedded browsers and whenever an app updates. Functions run consistently and are visible in the checkout the shopper actually sees. This usually replaces two or three apps at the same time, which pays back in speed as well as reliability.

Use B2B catalogues instead of a second wholesale store

Company profiles with their own price lists, payment terms and assigned buyers let trade and retail run from one catalogue. That keeps inventory truthful, keeps analytics in one place and lets the same email platform talk to both audiences with different messages. A separate wholesale store duplicates the catalogue, the theme and the maintenance, and it is usually the older of the two that stops being updated.

Open expansion stores for markets, not for teams

An expansion store makes sense when a market genuinely needs its own catalogue, language, legal setup or fulfilment. It rarely makes sense as an organisational convenience, because each store multiplies theme updates, app subscriptions, feed maintenance and reporting. Where markets differ only by currency and shipping, one store with markets configured is simpler and performs the same.

Schedule launches rather than staffing them

Product publishing, price changes, theme swaps and campaign starts can be scheduled to a specific time. That matters for drops, sales and any launch coordinated with advertising, because the ads and the page should change together. We build the schedule, test it on a preview, and keep a rollback ready, so a launch does not depend on someone pressing publish at the right minute.

What we avoid

Rebuilding cart and discount logic in JavaScript that runs after the page loads, when a function can do it reliably
Opening an expansion store for every country by default, which multiplies maintenance without adding revenue
Keeping a separate wholesale site once B2B on the main store can carry the same customers

Questions

Mainly what you can do at the checkout, which is where the last part of conversion and most of order value live. Customer-specific offers, bundle pricing, delivery rules and payment method visibility can all be handled properly rather than approximated. It also removes the API and catalogue limits that force larger stores into awkward workarounds.

For many brands, yes. Company profiles, per-company catalogues and payment terms cover the common wholesale requirements without a second system. Where it can fall short is complex quoting, deep purchase approval chains or integrations with a buyer's procurement system. The plan says which of your requirements are covered and which would need development.

Usually not. Markets can handle currency, pricing, domains and translated content on one store, which is far less to maintain. An expansion store earns its place when a country needs a genuinely different catalogue, a separate legal entity or its own fulfilment and support setup. We would rather add one deliberately than start with five.

They have been replaced by functions and checkout extensions, and stores still relying on the older approach eventually find their logic no longer running. If your discounts, shipping rules or checkout tracking were built that way, they need porting. It is worth treating as a scheduled project rather than waiting for something to break during a busy period.

Send your Shopify store.

The plan is written for your store on the platform it runs on.