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This or that.

Choices a store makes, compared honestly. When to pick each, and when both apply.

Abandoned cart emailvsAbandoned cart SMSAdvantage+ style automated campaignsvsManual campaignsBrand search campaignsvsNon-brand search campaignsWide matchingvsTight matchingBundlesvsDiscountsCost per acquisition (CPA)vsCustomer acquisition cost (CAC)Collection pagesvsBlog contentEmailvsSMSFix conversion firstvsFix traffic firstFree shippingvsFlat rateGoogle ShoppingvsMeta adsGuest checkoutvsRequired accountsLoyalty pointsvsSubscribe and saveManual CPCvsSmart biddingMarketplacevsOwn storeMeta adsvsTikTok adsNew customer campaignsvsReturning customer campaignsOne campaignvsMany campaignsOne-page checkoutvsMulti-step checkoutPerformance MaxvsStandard shoppingProduct bundlesvsQuantity breaksProduct pagevsDedicated landing pageProduct reviewsvsCustomer video and photosTargeted promotionsvsSitewide discountsPlatform ROASvsBlended MERPaid trafficvsSEOBrowser trackingvsServer-side trackingSubscriptionvsOne-time purchaseTarget ROASvsMaximize conversion valueWelcome seriesvsSingle welcome email

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