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Lever 2 of 4

Conversion rate

Visitors who actually check out.

Hands holding a phone and a bank card at checkout

Conversion rate is the share of visitors who buy. It is the lever with the fastest payback, because every improvement applies to all the traffic you already pay for. We walk your store the way a buyer does, on the phone they use, and find the exact step where people leave.

Signs it's the leak

  • Traffic up, add-to-cart flat
  • Carts die at shipping or payment
  • Mobile converts far worse than desktop

What we
measure

The numbers we watch, and why each one matters.

Add-to-cart rate
The product page's job. If it is low, the page is not answering the buyer's questions.
Cart-to-checkout rate
Where surprise shipping costs, forced accounts and slow pages show up.
Checkout completion
Payment options, form length and trust signals decide this one.
Mobile vs desktop conversion
Most visitors are on a phone. A wide gap means the mobile experience is the leak.

First moves,
in order.

What fixing conversion rate usually looks like.

  1. Show shipping before the cart

    Unexpected shipping cost is the most common reason a cart is abandoned. We put the cost, the threshold and the delivery window on the product page.

  2. Answer the questions that stop people

    Sizing, materials, returns, delivery time, what is in the box. Each one answered on the page, above the fold on mobile.

  3. Cut the checkout down

    Guest checkout, one page where possible, address autocomplete, wallets. Every field removed is a few more orders.

  4. Make it fast on real phones

    We test on the phones your buyers actually use, not a desktop simulator, and fix what is slow in the order it hurts.

Questions about conversion

Rarely. Most conversion leaks are fixed on the product page, the cart and the checkout without a redesign. The plan says if a rebuild is genuinely the better route.

When there is enough traffic for a test to mean something. Below that, we make the change, measure before and after, and move on.

It depends on what you sell and where the traffic comes from. We compare you with yourself: the same store, the same traffic, before and after.

Next lever

Average order

Is conversion your leak?

Send your store. The plan says which lever is weakest and what to do first.

Store, name, email and phone. A person replies from a real inbox. Privacy

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