Four levers.
One is yours.
What each one is, how to tell it's leaking, what we do.
Lever 1 of 4
Visitors
People who land on your store.
Signs it's leaking
- Turn ads off and orders stop
- One channel, getting pricier
- Product pages don't rank
What we do
- Campaigns built around margin, not clicks
- Feeds fixed so Shopping ads match real searches
- Category pages that answer the search
Lever 2 of 4
Conversion rate
Visitors who actually check out.
Signs it's leaking
- Traffic up, add-to-cart flat
- Carts die at shipping or payment
- Mobile converts far worse than desktop
What we do
- Product pages that answer the buying questions
- Fewer steps, no surprises, shipping shown early
- Fast product, cart and checkout on real phones
Lever 3 of 4
Average order
What each order is worth.
Signs it's leaking
- Most orders are one item
- Free-shipping line nobody tested
- Shipping eats small-order margin
What we do
- Bundles from what sells together
- Free-shipping line set from your data
- One relevant add-on at the cart
Lever 4 of 4
Repeat purchases
Customers who come back.
Signs it's leaking
- Most customers buy once
- Email only ever sends discounts
- Consumables with no reorder option
What we do
- Flows that run themselves: welcome, post-purchase, win-back
- Subscribe-and-save on what people rebuy
- Email worth opening; discounts kept for when they matter
Not sure which is yours?
That's what the plan is for. Send your store and we'll tell you.