Lever 1 of 4
Visitors
People who land on your store.
Visitors are the first number in the equation and the one most stores spend all their money on. More visitors only helps when the other three levers can hold them. So we look at where your visitors come from, what each source costs, and which sources actually turn into orders before we spend a dollar more.
Signs it's the leak
- Turn ads off and orders stop
- One channel, getting pricier
- Product pages don't rank
What we
measure
The numbers we watch, and why each one matters.
- Sessions by source
- Paid, organic, email, social and direct each behave differently. One blended number hides the leak.
- Cost per visitor, by source
- A cheap visitor who never buys is expensive. We track cost against orders, not clicks.
- Returning visitor share
- Stores that grow have a rising share of people who come back on their own.
- Product-page landings
- When search sends people straight to products, the category and product pages are doing their job.
First moves,
in order.
What fixing visitors usually looks like.
Fix the feed before the budget
Shopping ads are only as good as the product feed behind them. Titles, images, prices and availability get cleaned up first so ads show for the right searches.
Rebuild campaigns around margin
Products with thin margin get a ceiling. Products with room get the budget. Spend follows profit, not popularity.
Make category pages answer the search
A category page that only lists products loses to one that explains, compares and guides. That is what ranks, and what converts.
Bring the list back
Email and SMS are the cheapest visitors you will ever get. A monthly send that people actually open beats a weekly discount.
Questions about traffic
Next lever
Conversion rate
Is traffic your leak?
Send your store. The plan says which lever is weakest and what to do first.