Baby feeding product marketing agency

Titles carry the part and the fit: Slow Flow Teats, 2 Pack, Fits 150 ml and 260 ml Bottles, 0 Months and Up. Flow rate, pack count and compatibility go in the title, because the shopper is usually replacing something and has to know it fits before clicking. We run spare parts as their own campaign at their own bid, since the click is cheap, the intent is total, and the customer is already yours.

Policy comes before everything else in this category. In several markets, national rules based on the international code on the marketing of breast-milk substitutes restrict how feeding bottles and teats may be advertised, and platforms apply country-level restrictions to infant feeding products. We check what applies in each market you ship to, then build campaign structure and copy around it rather than discovering the limits through a run of disapprovals.

Creative works when it shows the parts and the washing up. The bottle taken apart on a drying rack, a teat being changed to the next flow, a suction bowl surviving a determined toddler, a straw cup being carried upside down. Weaning content performs strongly because the parent is nervous and is looking for a method as much as a product.

Advertising restrictions on infant feeding products vary by country, and creative about bottle feeding may not be runnable in every market you sell to, so the account is structured by market from the first campaign rather than reorganised later. Audiences come from compatibility page views, spare part buyers and registry signups. Retargeting moves from the demonstration to the compatibility page to the multipack, and weaning creative goes to households whose first order is old enough to be approaching it.

Feeding products sit in the Baby & Toddler branch of Google's taxonomy under feeding, with separate subcategories for bottles, bottle accessories and baby dishes that change how a title is read. GTINs are required where assigned, and volumes and colours of one bottle share an item_group_id.

age_group is newborn or infant depending on the stage. material carries silicone, glass or the plastic used, because it is a real filter for this audience. multipack carries the count in a pack of teats, which is otherwise read as a single item and prices you out of the comparison. product_detail is where compatibility lives: which bottles a teat fits, which thread a bottle takes, the flow rate, the cleaning methods. Some markets restrict shopping ads for infant feeding products, so feed rules are set per country rather than once for everything.

Parents ask assistants when to move up a flow rate, which teats fit a bottle they already own, whether a bottle can go in a steriliser, and what to buy for the first weaning meals. The brand that publishes a compatibility table, a stage guide and a cleaning page in plain text is the one quoted. We build a page per bottle listing every part that fits it, including discontinued versions, because that page catches searches from customers who bought years ago and are looking for a replacement.

Collections are organised by stage and by part, so First Weaning Set and Replacement Teats are pages with copy rather than filter states. Product pages carry flow rate, material, part count and cleaning method as text. Product and FAQ structured data let assistants answer with your compatibility table instead of a marketplace guess.

The programme runs on stages and parts. Record what the customer owns, then send the next flow rate as the stage approaches, a replacement teat pack on a sensible interval, and the weaning range around the middle of the first year with a guide rather than a discount attached to it.

A registration email after the first order collects the birth date and the products owned, which is what makes every later message accurate rather than generic. Post-purchase covers sterilising, reassembly and which part wears first. Win-back for lapsed customers leads with a spare part rather than a new bottle, because replacing a valve is a much smaller decision than switching brands. SMS suits restocks of a flow rate someone needs now, since a parent who has run out of the right teat is buying today from whoever has it.