PC component marketing agency

Component Shopping only works with a feed that refreshes as fast as your prices do and a campaign structure that reacts to it. We split products by category and by margin band, and use custom labels updated from your pricing data to mark which parts are competitive today, so spend follows the parts you can win rather than the whole catalogue. Graphics cards and processors get tight bids because the click is expensive and the margin is thin; cases, coolers and cables get more room because the competition is lighter.

Search ads focus on part numbers, chipset names and the compatibility questions upgraders type. Launch days get a campaign that turns on with stock and off when it runs out, because paying for clicks on a sold-out card is the fastest way to lose money in this niche. Negative keywords exclude terms for prebuilt systems and laptops unless you sell them, and ad copy states stock and dispatch time rather than adjectives.

PC parts are not impulse purchases, so cold social works mainly at launch time and for the enthusiast who follows hardware news anyway. The creative that earns attention is the build itself: the time-lapse assembly, the cable management, the thermals on a test bench, the combo laid out on a desk with the compatibility explained. We produce these with your staff and your community, and we state the specs from the manufacturer's sheet without performance claims you did not measure.

Catalogue ads on Meta retarget part viewers and, more usefully, show compatible add-ons to people who bought a component: the cooler for the processor, the power supply for the card. On TikTok, the first-build story and the upgrade-on-a-budget format bring in new builders. Around a generation launch, a short countdown creative to your list and your followers is worth more than any broad campaign, because the audience is already waiting.

Components have GTINs and manufacturer part numbers, and builders search by the latter, so both go into the feed and the MPN appears in the title. Brand is the component maker, never the chip designer; a card made by a board partner carries the partner's brand, with the chip name in the title. Google's catalogue for these parts is detailed and a mismatched GTIN is caught quickly.

The bigger risk is price and availability drift. Component prices change daily and stock swings by the hour on popular parts, so the feed must update several times a day or use automatic item updates from the page's structured data as a backstop, otherwise mismatch disapprovals accumulate. Product highlights carry socket, chipset, memory generation, wattage, card length and connector type, which is what the comparison panel shows and what a shopper filters on. Combo bundles use the is bundle attribute with a title that lists each part number. Open-box units carry the condition attribute set correctly and their own identifiers.

Upgraders ask assistants compatibility questions in plain language: whether a processor works on a board after a firmware update, whether a card will fit a case, whether a power supply has the right connector and enough headroom, whether two memory kits can be mixed. The answers are technical but not secret, and a store that publishes them per part, in text, gets cited. We build a compatibility page per socket and chipset generation, a power supply sizing guide, a case clearance page and part pages with every spec in a real table.

Collection pages by socket and by use case, a first build, a budget upgrade, a small form factor build, carry copy that helps the builder choose rather than a bare grid. Build guides that name the parts you stock in a working configuration send traffic and convert because the compatibility has been done. Forum wording, which is how builders actually describe their problems, becomes the headings and FAQs on those pages.

Builders want three kinds of email: a price drop on a part they watched, a stock alert on a launch part, and an upgrade suggestion that fits what they own. We set up watch-and-alert flows from product page behaviour, launch stock alerts with SMS for the minutes that matter, and upgrade campaigns filtered by the socket and generation of the customer's last purchase so nothing incompatible ever appears.

The post-purchase flow for a build covers first boot, firmware updates and the paste, fans and cables that arrive on the second order. When a new generation launches, owners of the previous one get a clear note on what changes, what fits their board and what would need a new platform, which is the honest version of an upgrade pitch. The general newsletter is short and stock-led. SMS is reserved for launch-day stock and back-in-stock alerts on the parts a customer asked to be told about.