High-end audio marketing agency

The feed here is easier than in resale because components carry GTINs and model numbers, but the pricing rules are harder. Where a brand sets a price you may advertise, the feed price, the landing page price and any promotion have to agree with it, and the fastest way into trouble is a discount code that changes the checkout total below the advertised figure. Territory matters too, since many distribution agreements limit where you may sell or ship, so campaigns need geographic targeting that matches the agreement rather than the map. Campaigns split by category and price band, with demonstration bookings and enquiries counted as outcomes on the higher bands, because a five figure system will rarely be checked out from an ad click. Ex demo and trade in stock is fed separately with condition set correctly, and it converts faster than new stock. Negatives cover repair, manual, review, forum, and the car audio and home cinema queries that pull volume without relevance.

This audience will watch long content, which changes what creative means. A walkthrough of a system in a listening room, a cartridge being aligned under a loupe, the inside of an amplifier, a comparison between two ways of solving the same problem in a buyer's own system, a room being treated, an unboxing of something genuinely heavy. Short social cuts drive people to the longer piece and to the demonstration booking. Retargeting follows the brand and category someone browsed over a long window, because the decision runs for months and a two week window will report failure on a campaign that is working. Prospecting works best against interest in the specific brands you are appointed for, since a general audio audience is mostly people shopping at a tenth of your prices. Ad copy avoids price claims entirely where your agreements restrict them.

New components carry a GTIN and an MPN and should be fed with both, with the brand exactly as the manufacturer writes it. Condition is new for boxed stock, refurbished for factory refurbished units, and used for ex demo and trade in, and getting ex demo stock marked correctly matters because it is often photographed and described as if it were new. Variants such as finish and colour group under one item_group_id, since a speaker in three veneers is one product. Price consistency is the main risk: the feed, the page, the cart and any automatic discount all have to agree, both for Google's own rules and for your dealer agreements. Shipping settings need to reflect freight for heavy items rather than a parcel rate, and where a brand restricts online sale or shipping to certain regions, those products should be excluded from the feed rather than quietly advertised everywhere.

The highest value pages you can build are matching and problem pages, because that is what people search and what assistants get asked. What amplifier suits a particular speaker, what power a speaker really needs, how to choose a phono stage for a cartridge, whether a streamer replaces a CD player, how to deal with a bright room or a bass heavy corner, and what upgrading first actually achieves. Write those with real reasoning and name the components you stock as examples rather than as a list. Brand and model pages need your own commentary, measurements you have taken and photographs of the item in your rooms, because a page that repeats the manufacturer's copy has nothing to rank on. Add a page on what being an authorised dealer means for warranty and support, since buyers ask assistants that question directly before ordering.

The list here is a record of systems, not addresses. When you know what a customer owns, every message can be relevant: a new model that replaces a component in their chain, a cable or stand that suits it, an ex demo unit at the level they are ready for, a trade in valuation on their current amplifier. Ex demo and pre owned lists are the strongest regular send, because they are genuinely scarce and the audience knows it. Around a demonstration booking there is a short flow confirming what will be set up and what to bring, which raises attendance noticeably. After delivery comes a setup sequence covering positioning, running in, and when to book a calibration visit, then reminders for stylus life, valve replacement and servicing. Price promotions are rare, because most of your brands do not allow them.