Luxury fashion marketing agency

Shopping still works at high prices, it just needs different reading. Volume is low, the decision window is long, and last click return in a seven day window will always look poor, so we set attribution and reporting windows that match how these purchases actually happen. Campaigns are split by garment type and price band, and brand terms get their own protected campaign, because your own name is where stockists, marketplaces and resale listings will happily outbid you if nobody is watching. Feed titles carry the garment, fabric, colour and cut in your language, not generic retail wording, since the aim is to attract the person who wants that fabric rather than the widest possible audience. Promotion extensions and sale annotations are left off entirely. Negatives cover cheap, dupe, outlet, replica, sale, discount code and the second hand searches you would rather send to your own archive page than pay for.

Prospecting on social is where a luxury brand meets people who have never heard of it, so the creative has to be worth the impression. Campaign imagery, movement on a real body, close work on stitching, seams, linings and fastenings, the atelier or the workshop, and a designer explaining why a garment is cut the way it is all do better than a product on white with a price. Placement control matters more here than in most accounts, because a brand that appears between low quality content is judged by the company it keeps, so we exclude the placements and content categories that do not suit and accept the higher cost that follows. Catalogue retargeting runs on viewed pieces and full looks, never with a countdown or a price cut. Comments are managed, since sizing and fabric questions arrive there constantly and answering them well is a conversion channel on its own.

Apparel is the most attribute heavy category in the feed and the one most often half filled. Size, size_system, size_type, colour, age_group, gender and material are all expected in the main markets, and missing any of them limits where your products can show. Colour needs to be the plain word first with your house name after it, so a shade with a poetic name still matches a colour filter. Every size is a variant under one item_group_id, with GTINs where you have them and identifier_exists set to false on pieces produced in runs too small to carry one. Images must be clean, with no text, logos or borders added to the frame, which catches out brands whose campaign crops carry a wordmark. Made to order pieces use preorder or backorder with an availability date rather than being listed as in stock. Prices in the feed have to match the page in every currency you sell in.

Collection pages should read like the brand, not like a category, and carry the fabric, cut and occasion language people actually search. Below that sit the pages that do the quiet work: what a fabric is and how it wears, how your sizing compares to standard sizing, how a garment is constructed, how to care for it, and where things are made. Those pages answer the questions that decide a purchase and they are what an assistant reaches for when someone asks whether the brand is worth the money or how the sizing runs. If you do not publish it, the assistant will summarise a forum thread instead. We also make sure your brand name resolves cleanly, with an about page that states where you make things and who you are, because the first thing anyone does with an unfamiliar luxury name is look it up.

The programme is built around drops, not offers. Past buyers and registered clients get first access before a public launch, which sells the sizes that always go first and rewards loyalty without a price cut. Back in stock and back in a new colour messages carry a lot of weight, because a customer who wanted a piece in her size is often still waiting. Browse and cart flows keep the tone of the brand and lead with fit help, an exchange promise or a styling reply rather than urgency. After delivery comes care instructions specific to the fabric, then an invitation to see how it was worn. Private clients sit outside the automated programme with messages from a named person. If you run an archive or sample sale, it goes to a separate opted in list so your main file is never trained to wait for it.