Sneaker resale marketing agency

The feed here is bigger than most resale feeds because every size is its own offer with its own price and its own stock number. Titles need the model, colourway, official name, style code and size, since a buyer searching a code with a size wants exactly one row of your inventory. Sizes group under one item_group_id with size, size_system and size_type filled in, which is the opposite of how single-object resale is fed and the source of most of the errors we find. Stock has to sync fast because a common size can sell three times in a day. Campaigns are split by silhouette and price band, with hyped pairs given their own budget so a single release does not swallow the account for a week. Negatives are heavy on replica, rep, unauthorised, batch, and on the cleaning, restock date and how to spot queries that never buy. A separate campaign runs on sell and consign terms with a quote form behind it.

This is the most video native audience in resale, and the creative that performs is short, close and unedited. On foot shots from several angles, a sole and midsole check under good light, the box label being read out with the style code, a crease and clean comparison, a size run laid out so a buyer can see you actually hold their size, and a stock drop reel on the day the pairs land. Catalogue ads run from the live feed at size level so a sold size stops being shown. Retargeting is filtered by the sizes a visitor viewed, which is the single change that most improves return on this spend. Around a release, spend goes up before the pairs arrive and comes down quickly once the resale price settles, because interest falls faster here than in any other luxury category. Ad copy avoids any claim about authenticity that positions you against other sellers, because that framing attracts review problems.

Sneakers usually do have identifiers, so the GTIN goes in where the pair carries one and the style code goes in as the MPN, with brand exactly as printed. Condition is where stores get this wrong. A pair that has never been worn and is complete can be fed as new even though you are not the brand, while any pair that has been worn is used, and a factory second or a restored pair is refurbished. Guessing here causes suspensions, so the rule is applied per pair at intake. Sizes are variants under a shared item_group_id, with size, size_system, size_type, colour, age_group and gender all populated, because footwear in the main markets is checked for those attributes. Images must show the actual pair for used stock, and stock photos are only acceptable on sealed deadstock where the pair is identical. Prices must match the page, including when a size is priced above or below the rest of the run.

Every silhouette and colourway deserves a page that survives being out of stock, carrying the style code, the release date, the retail price at launch, the materials, how the model fits against a standard size, and a stock and alert block. Fit content earns a lot of traffic on its own, because sizing varies by silhouette and buyers search for whether a model runs large or small before they buy anywhere. Sold listings stay live with links to the same pair in other sizes. On the assistant side, people ask how to tell a pair is real, what deadstock actually means, whether yellowing can be reversed, how much a pair is worth now, and whether a given store is reliable. Write those as pages in your own words with your process on them, and keep the wording consistent with your listings, because an assistant that finds two different answers on your site will cite neither.

Nothing in this niche beats a size filtered alert. A subscriber gives their size once, and every message they get afterwards contains only pairs they can wear, which turns an unremarkable list into the best performing channel in the account. Restock alerts on a specific size and colourway are the highest converting message you will send. SMS earns its place on drop days, where minutes matter and inboxes are slow, so a short message goes out when the pairs go live rather than the night before. After delivery, a care sequence covers cleaning, unlacing, storage away from heat and how to slow yellowing, which is genuinely useful and keeps you present until the next purchase. Later, a sell or trade prompt brings pairs back in. Discount emails are rare, because a price cut on a hyped pair reads as a signal that something is wrong with it.