Outdoor play equipment marketing agency

The title carries the footprint. Wooden Climbing Frame with Slide, 2.4 m x 2.1 m, Ages 3 to 10 tells a shopper standing in their garden whether to click, which a model name never does. We split campaigns by material and by size band, because a sandpit and a two-metre frame carry different freight and are worth very different clicks.

Shipping is the attribute that decides whether these campaigns work. Bulky items need real shipping values in the feed, and where you charge freight it should be visible in the tile rather than discovered at checkout, since surprise freight on a large item is one of the biggest sources of abandoned baskets here.

Search ads answer the questions a tile cannot: climbing frames for a small garden, do I need to anchor a trampoline, how long does a swing set take to build. Budgets follow the weather. We build the seasonal curve from your own order dates, push hard from late winter into spring, and keep a smaller December budget for sandpits, playhouses and water tables that fit indoors as gifts.

The creative that sells a frame is the build and the first afternoon on it. A time lapse of two adults assembling a swing set, filmed in a normal garden with a fence and a washing line in shot, does more than a rendered product shot on white, because the buyer is trying to picture it in their own space. Show the boxes on the drive, then the finished frame with children on it.

Targeting is adults only, since both platforms restrict interest targeting for minors. Parents of young children, homeowners with gardens, and grandparents are reachable through your own buyer lists and broad prospecting in the spring window. Copy should describe the equipment, the size and the weight limit, and stay away from telling parents it is safe. Say what standard it is tested to and what the limits are, then let the specification speak.

Retargeting is where this category earns its money, because the decision cycle runs weeks. Move a viewer from the build video to the footprint diagram to a delivery explainer, and hold the budget through the whole consideration period rather than a seven day window.

These products sit in Toys & Games under Outdoor Play Equipment in google_product_category, with subcategories for swing sets, trampolines, playhouses and sandboxes. Age_group is kids, and the real age range goes in the title and in a product_detail line. The user weight limit belongs in product_detail too, because parents filter on it.

Shipping attributes matter more here than anywhere else in toys. Set shipping_weight and the shipping length, width and height for each item so that Google can calculate freight rather than guess, and set shipping_label so oversized items can be given their own rules. Where you offer kerbside delivery only, say so in the description and in the shipping settings.

Multipack covers items sold as a pair, and is_bundle covers a frame sold with its accessories. Every item needs a GTIN, and identifier_exists is set to no for anything you manufacture without one. Images should show the assembled item in a garden rather than a flat-pack render, since a shopper cannot judge scale from a box.

Parents ask assistants what size garden a climbing frame needs, whether a trampoline can sit on a slope, how long a swing set takes to build, and what to put under a frame. Those are exactly the questions your product pages half answer, so we publish them properly: a garden sizing guide with worked footprints, a ground and surfacing page, a build-time page per product family, and a delivery page that explains pallet and kerbside delivery in plain words.

Collections are organised by garden size, material and age band with real copy, so Climbing Frames for Small Gardens is a page rather than a filter. Product pages carry the footprint, clearance, weight limit, age range, box count and build time as text a crawler can read, not only inside an image or a PDF.

A spare parts section indexed by model catches searches that arrive years after the sale, which is traffic nobody else is competing for. Product and FAQ structured data lets assistants quote your measurements instead of a marketplace listing that got them wrong.

The programme is built on the season and the model owned. Before delivery, a pre-arrival sequence sets expectations: how many boxes, when the pallet arrives, what to have ready, and how many people to line up for the build. After delivery, a build support flow arrives at the point most customers open the boxes, with the instructions, a parts list and a way to report a missing fixing before it becomes a review.

The spring send is the big one. Every past buyer hears from you in late winter with covers, anchors, replacement parts and treatment for the model they own, timed before the first weekend anyone thinks about the garden. An autumn send covers winter storage and covers.

Browse abandonment matters more than usual because the decision takes weeks, so a viewer who left on a footprint page gets the sizing guide rather than a discount. SMS is limited to delivery windows, since a pallet needs someone at home, which is a message people genuinely want.