Sensory & slime marketing agency

Titles carry texture, weight and scent: Butter Slime, Strawberry Scent, 240 g Jar with Sprinkle Charms. Weight belongs in the title because it settles the biggest complaint in the category before the click, and texture belongs there because it is what people type.

Split campaigns by buyer. Parents buying for children, adults buying fidget and desk items, and institutional buyers ordering bin fillers in quantity behave differently and convert at different values. Multi-jar packs should have their own campaign, since they carry the margin that makes paid search work at these price points.

Search ads cover the questions: how to fix sticky slime, what is cloud slime, best sensory toys for a five year old. Keep the copy on what the product is and does. Anything that positions a fidget or a weighted sensory item as a treatment falls under health policy and can restrict the account. In summer, shift budget toward heat-tolerant products and put the hot weather shipping note into the ad extensions rather than hiding it on a policy page.

This is one of the few categories where the product is the content. Stretch, poke, fold, drizzle, with sound. Short, close, no voiceover needed. Creator content and customer clips outperform anything produced, and a comment asking which jar that was is a buying signal you can build a campaign around.

The policy line to hold is health. Meta's rules on personal attributes mean an ad must not imply it knows something about the viewer's condition, so copy that speaks to anxiety, autism or ADHD directly can be rejected and can put the account at risk. Describe the texture, the weight, the resistance and the sound. Let customers use their own language in reviews and comments.

Targeting is adults, reaching parents through your buyer list and broad prospecting, and adults buying for themselves through desk and craft interests. Restock drops work well here: announce the date, run a countdown to people who engaged with the last drop, and let scarcity do the work instead of discounting.

Most of this range sits in Toys & Games, with modelling and putty products under Modeling Dough and Clay, and fidget items under general toys. Age_group is kids for anything graded three and up, and the printed grade goes in a product_detail line, because small parts and charms are why the grade exists.

The attributes that matter are size, used for the net weight, colour, scent in product_detail, and material for the base type. Inclusions and whether activator is supplied go in product_highlight lines. Multi-jar sets of the same product use the multipack attribute, while mixed texture sets use is_bundle.

Ingredients should be listed in the description, because parents check for allergens and because a listing that hides its contents draws complaints. Nothing in the feed should describe a product as therapeutic or medical. Restock drops need availability wired to live stock so a sold-out jar stops taking clicks within minutes, and preorder with an availability_date where you take orders ahead of a batch.

The search demand here is mostly how-to, and it is enormous. How to fix slime that is too sticky, how to soften slime that has gone hard, how to store slime, what to do when slime gets on fabric, how to make a sensory bin for a toddler. A brand that answers those properly earns the traffic that assistants then quote, and every one of those pages sits next to a product that solves the problem.

Collections are built by texture, scent and inclusion with real copy, so Butter Slime and Cloud Slime are pages rather than filters. Product pages carry weight, ingredients, texture description and storage instructions as readable text.

For institutional buyers, publish a page on sensory bin fillers by age with quantities, and a page explaining your quantity pricing and invoice process. Those pull searches from nurseries and schools that no consumer ad reaches. Product and FAQ structured data lets an assistant answer with your weights and ingredients instead of a marketplace listing.

The refill flow is the programme. Measure the real gap between first and second orders in your own data, then send at that point with the exact textures they bought plus one new one. If the gap is three weeks, send at three weeks, not at a generic thirty days.

Post-purchase covers care first: how to store it, how to soften it, how to add activator, what to do if it arrived firm or runny after a long journey. That email prevents most of your one star reviews. Then ask for a review that mentions the texture and the weight.

Restock and drop announcements go to people who missed the last one, with SMS carrying the countdown because these sell out in minutes and email is too slow. Seasonal sends cover school holidays, when parents want something for a wet afternoon, and December for gift sets. Schools and therapy practices get a separate list with term-timed reorder prompts, quantity pricing and an invoice option.