Lingerie & intimates marketing agency

Shopping is the most dependable paid channel for intimates because it runs on search intent rather than on imagery that a social platform might reject. Titles carry size range, construction and purpose: Wireless Full Cup Bra, Sizes 30 to 40, D to H Cup, Black. Campaigns are split by garment type since bras, briefs, shapewear and sleepwear have different queries and margins, and within bras by construction such as wired, wireless, nursing and post-surgery.

Google's adult content policy applies to how the product is presented rather than to the category itself. Lingerie ads and listings run normally when images and copy are not sexually suggestive; listings marked with the adult attribute are shown only in contexts where adult content is permitted, so the choice of which products carry it affects reach. Search ads take the fit questions a tile cannot answer, such as what bra for a shallow bust or bra for a 32G, and the copy states the sizing approach. Gift campaigns run ahead of Valentine's Day and December with a sizing-help message.

Meta's adult products policy allows lingerie ads if they are not sexually suggestive, do not focus on individual body parts, and do not use poses or framing the review reads as sexual. TikTok is stricter and rejects a larger share of lingerie imagery. Creative that runs and converts shows the garment on a body at a natural distance, often in a fit-advice format: a fitter explaining band and cup, a creator comparing two sizes, a wireless bra tested under a t-shirt. We shoot to those rules and keep alternate images for every style, because a rejection the week before Valentine's Day is expensive.

Copy describes construction and fit rather than the viewer's body, which is also what Meta's personal attributes rule requires. Prospecting audiences are built from fit-advice content engagement and from your customer list, and retargeting moves from the fit explainer to the size quiz to the matching set. Comment moderation is active, since size and stock questions arrive in public and the platforms watch the tone of replies on intimates ads.

Bras are the awkward item in any apparel feed. The size attribute carries the band and cup exactly as labelled, size_system declares whether that is UK, US or EU cup sizing since a UK DD and a US DD are not the same, and every band and cup combination is its own item with a shared item_group_id for the style. Briefs use the label size and size_type where relevant. age_group, gender and color are required, and pattern and material are worth filling because lace, mesh and cotton are how shoppers describe what they want.

The adult attribute is the policy decision. Setting it to yes on a product restricts where Google shows it; leaving it off a product that Google's review considers adult can lead to the item or the account being flagged. Most everyday bras, briefs and sleepwear do not need it; sheer, cut-out or explicitly sexual pieces usually do. We audit the range item by item and set the attribute deliberately. Main images are clean product-on-body or flat shots without suggestive framing, and the Merchant Center size chart carries the brand's band and cup measurements.

People ask search engines and assistants what their sister size is, how to tell if a band is too loose, which bra suits a shallow bust, and what a wireless bra can support. A brand that publishes clear fit answers on its own site is what the assistant quotes, and fit content is also the least policy-constrained marketing intimates can do. We build a fit library with a page per question and a page per bra construction, each opening with the direct answer, plus a sister-size calculator page that explains the logic in text.

Collection pages are organised by construction, purpose and size range with real copy, so Wireless Bras for Large Busts and Post-Surgery Bras exist as pages. Product pages carry the fit notes, the cup depth and band stretch, the model's size and the returns condition for briefs as text. Reviews with usual size and fit comparisons are marked up. A privacy page about discreet packaging and billing ranks for the question shoppers search before a first order, and structured data on products and FAQs lets assistants answer sizing questions with your grading rather than a generic chart.

The programme records size and style from the first order and never sends a customer a bra out of stock in her size. The post-purchase flow starts with a fit check a few days after delivery: did the band feel right, did the cup gap or spill, would a sister size help. That answer is stored and drives everything after it. Bra flows are colourway launches and restocks for the fitted style; briefs and socks run on a replenishment reminder timed from your reorder data, with a bundle or subscription offer at the point where the customer usually buys again.

Gift flows run before Valentine's Day and December with a sizing shortcut for the buyer who does not know the size and a gift receipt without a price. Nursing and post-surgery customers get their own sequence because their needs change on a timeline. SMS is used for restocks in the customer's size and for delivery notices where discreet packaging has been requested, and every message stays neutral in tone and subject line, since these emails are opened in offices and on shared screens.