Collagen marketing agency

Collagen searches carry their qualifier with them. Marine, bovine, unflavoured, sachet, liquid and capsule are all separate intents with separate prices and margins, so they get separate campaigns rather than one bid for everything.

That structure also protects the account. Marine collagen usually costs more per tub, and pooling it with bovine in one campaign spends the marine budget on cheaper clicks that convert to a different product.

Ad copy carries source, grams per scoop, scoops per tub and the shipping threshold. There is no need for a claim, and a claim would put the landing page under Google's healthcare and medicines policy review with nothing gained. Where a shopper searches your brand plus a format, a brand campaign keeps that click cheap and lands it on the exact tub rather than on the collection.

Meta's personal health and appearance policy rules out before and after imagery, close crops that focus on a body part, and copy that implies the viewer should feel bad about how she looks. Those are the three ideas most collagen creative reaches for, so the brief has to start somewhere else.

What works instead is the product doing something visible. Powder going into hot coffee and disappearing, a scoop being levelled, a sachet opened on a hotel desk, a founder explaining why the source was chosen and where it is processed. It is honest, it answers the mixability question, and it passes review.

User content needs the same rules applied before it runs as an ad, because a creator's skin comparison will be rejected even when the brand did not ask for it. We give creators a short list of what can and cannot be shown, which saves both sides the rework.

A collagen catalogue is mostly variants, and Merchant Center needs each one as its own item. Flavour, tub size and format each change the price, so each needs its own row with the right item group ID and its own availability.

Titles read best as brand, source, form, flavour and size, because that is the order the search is typed. Descriptions carry the peptide grams per scoop, the scoops per tub and the source in plain text so the listing matches what the page says.

The common disapproval in this category is not the ingredient, it is the landing page. A collection page that promises an appearance outcome will take the listing down even when the feed is clean, so the page has to be tidied before the feed goes live. Shipping is configured by weight, since a large tub and a sachet box cost very different amounts to post and a mismatch causes a price problem at review.

Assistants get asked things a product page usually hides. Is this collagen marine or bovine, is it hydrolysed, how many grams are in a scoop, will it dissolve in hot coffee, does it smell of fish, is it halal, is it suitable for pescatarians, how many days does a tub last. Each answer belongs on the page as plain text.

Collections are organised by source and format, which matches both the search demand and the way shoppers rule products in or out. Product pages carry a short ingredient and sourcing section, the scoop arithmetic, and product and review structured data.

Editorial stays on ground we can stand on: what hydrolysed means, how peptides are measured, how to store an open tub, why a marine product may cost more. We do not publish content about skin, hair or joint outcomes, because that is the fastest route to a disapproved account and an unhappy regulator.

The reorder reminder is the money message, and its date comes from scoops per tub and how many tubs the customer bought. It goes out with the same flavour selected and a one click reorder, plus a link to swap format if the customer has been buying sachets for travel.

The post purchase flow answers the questions that cause refund requests: how to dissolve it properly, what it tastes like in different drinks, how to store the tub once opened, and how long the scoop lasts. That flow ends with a review request that asks specifically about mixing, which is the review the next shopper needs.

Subscription messages carry skip, pause and swap links every time. In this category people pause for a holiday and never come back if the only visible option is to cancel.