Health & wellness ecommerce marketing agency

Health and wellness stores grow by the same four numbers as any other store: visitors, conversion rate, average order and repeat purchases. What is different is the room you have to move. Google, Meta and TikTok apply healthcare and personal-attribute policies to this category, Merchant Center reviews supplement and device listings more closely than it reviews socks, and every word on a product page can be read as a claim.

We work with brands that already sell health and wellness products online, from a two-product supplement label to a mobility store shipping freight. We start with a free written growth plan that says which of the four numbers is weakest, what we would change in the feed, the ads, the pages and the email flows, and what it costs as a base fee plus growth share. There is no percentage of ad spend and no percentage of the sales you already make, only a capped growth share on revenue we add above your baseline.

We do not write health claims, and we will not run ads or pages that make them. We do build the things that let a careful brand grow inside the rules: claim-safe product copy, a feed that clears Merchant Center review, campaigns that stay within each platform's policy, and replenishment flows that match how long a bottle actually lasts.

Most wellness purchases start with a question, not a product. Someone types a concern, a goal or an ingredient into Google or an AI assistant, reads a few answers, then looks for a brand they can trust with the specifics: what is in it, how much per serving, who tested it, and what happens if it does not suit them.

Trust is checked before price. Shoppers look for a full label image, a certificate of analysis or a third-party testing mark, a plain returns policy and reviews that describe the experience rather than promise an outcome. A page that hides the label or leans on hype loses the sale to one that shows the panel.

The second purchase is where the money is. Most products in this industry are consumed on a cycle, a thirty, sixty or ninety day supply, a monthly tincture, replacement domes or wax guards. Stores that time their reminders to that cycle and make subscription easy to pause keep customers; stores that blast weekly promotions do not.

Finally, the rules shape the funnel. Some products cannot be advertised on paid search at all, some can be advertised only in certain countries, and some need the landing page reviewed before the ad is approved. Your plan has to be built around what your specific product is allowed to do on each channel.