Eyewear marketing agency

Eyewear Shopping campaigns list frames, not finished glasses, because the lens price depends on the prescription. Each frame is listed at the frame price with lenses described as added at checkout, and the product page must show that frame price first so the listing is not disapproved for a mismatch. Titles carry the shape, material, colour and the frame measurements, such as 'Round acetate glasses, tortoiseshell, 49-21-145', so shape and fit queries match. Campaigns are grouped by frame family and gender, with a higher target for bestselling frames, and prescription sunglasses run separately with the lens facts in the titles. Negatives remove reading glasses, contact lenses, safety glasses and repair terms unless you serve them. Search ads cover the brand, the try-on programme and a small set of intent-heavy generic terms such as 'prescription glasses online'. Ad copy states the frame price and that lenses are extra, because a shopper who feels misled at the lens step abandons. Campaigns are read on a two to three week window, since the prescription step slows the decision.

Eyewear on social sells on the face, and the doubt to answer is fit. The creative that works is a virtual try-on of three frames on one face, a home try-on box being opened and the frames tried in turn, a frame shown on faces of narrow, medium and wide width with the measurements on screen, and a thirty-second walkthrough of the prescription step showing where each number goes and how to measure a PD with a phone. We build catalogue ads from frames at the frame price with lenses stated as extra, retarget frame page visitors for two to three weeks with the frame on a face and the try-on offer, and retarget prescription-step abandoners with the walkthrough rather than a discount. Prescription sunglasses creative runs into spring and summer. Comments asking whether a frame suits a face width get a factual reply with the measurements. Any lens claims about blue light or eye strain are kept to what the product does, because health claims in ads are checked.

Eyewear feeds are built on the frame. Each frame design is one item_group_id with color as the variant and each colourway carrying its own image, and size carries your fit label with the three measurements in product_detail, alongside material, such as acetate, titanium or stainless steel, and the frame shape. Gender and age_group are set on every frame. The price is the frame price, and the product page must show that price before lens options change it, or the item is disapproved for a mismatch. Lenses and coatings are not separate feed items; they are described in the product description as added at checkout. Frames from a brand that assigns barcodes need the gtin on each colourway, and own-designed frames without one set identifier_exists to false with brand and MPN. Prescription sunglasses are listed with the lens category and polarisation stated. Images show the frame alone from the front on a clean background, with the side and on-face shots as additional images. Return and try-on terms are set in Merchant Center. We build the feed from the store's product data so new colourways upload correctly.

Eyewear search is question-led before it is frame-led, and the questions are the ones AI assistants answer first: can I buy glasses online with my prescription, how do I find my PD, what do sphere, cylinder and axis mean, are progressive lenses worth buying online, what frame size suits a wide face, what is the difference between a 1.6 and a 1.67 lens. We write those answers on the store in plain text with your own frames and lens options as the examples, next to the products, so an assistant can cite the store and a specific frame at a specific price. Collection pages are organised by shape, material, gender and use, such as round glasses, titanium frames, prescription sunglasses and glasses for narrow faces, each with a sentence about what is in it and the measurements it covers. Frame pages carry the three measurements, the fit guidance, the available lens options with prices and the try-on terms as text. A PD measuring page with a tool or a guide ranks for a search that happens at the exact moment a checkout stalls.

The eyewear email programme starts where the checkout stalls. A shopper who chose a frame and left at the prescription step gets a flow that explains each field, shows how to measure a PD and offers to accept an upload or a photo of the prescription, because the reason they left was confusion rather than price. A home try-on shopper gets a flow that follows the box: it has shipped, here is how to compare the frames, here is how to order with lenses, here is how to send the box back. After the order, the flow covers adjusting the fit, cleaning the lenses and the warranty. Then the prescription date recorded at checkout drives the reorder: a reminder around the time of the next eye test with lens replacement in the existing frame or a new pair, and a spring flow for prescription sunglasses to every frame owner. A second-pair offer goes to recent buyers while the prescription is still current. SMS carries try-on box tracking and the last shipping dates before December.