Sunglasses marketing agency

Sunglasses Shopping campaigns are budgeted on a curve, not a line. In northern markets the searches begin with the first warm week in spring, peak through early summer, hold through the holiday period and drop in autumn, with a smaller rise before winter sun and ski trips. We shape the daily budget to that curve from your own order history and last year's search trends, so the account is not underspending in May and overspending in October. Titles carry the shape, the lens facts and the material, such as 'Polarised aviator sunglasses, category 3, acetate', so queries with any of those words match. Campaigns are grouped by shape and price band, with sport and wrap frames separated from lifestyle frames because their queries and margins differ. Negatives remove prescription, reading, replica, dupe and repair terms unless you serve them. Campaigns are read on a one to two week window because the purchase is fast.

Sunglasses on social sell on the face and in the sun. The creative that works is a try-on of three frames on one face with the face width stated, a polarised lens held up against glare and then removed, a frame being sat on and surviving, and a holiday packing video where the case goes in the bag. We time the first big push to the first warm weekend rather than a calendar date, using weather as the trigger, and we run travel and festival creative into early summer. Catalogue ads are built from the current frames with the price shown and the polarised flag in the title, and retargeting shows the viewed frame on a face for a week or two. Seasonal colours of bestselling frames go to owners of that frame first. Winter creative shifts to snow and sun holidays. Claims about lens protection are kept exactly as accurate as the product specification, because UV and polarisation claims are checked by shoppers and by platform reviewers, and a wrong one costs approvals.

Sunglasses feeds surface for the wrong queries when the basics are missing. Gender and age_group are set on every frame, with unisex used where true. Color carries the frame colour and, where it helps, the lens colour in the title, such as 'tortoise frame, green lens'. Size carries your fit label, such as narrow, medium or wide, and product_detail holds the lens width, bridge, temple length, lens category, polarisation and UV rating, which lets Google match fit and lens queries. Material carries acetate, nylon, metal or bio-acetate. Colourways belong under one item_group_id with their own images so a search for a named colour shows that colour. Frames from a brand that assigns barcodes need the gtin on each variant; own-designed frames without one set identifier_exists to false with brand and MPN. Images show the frame alone on a clean background from the front, with the side and on-face shots as additional images. Return policy is set in Merchant Center. We fix all of this in the store's product data so a new colour uploads correctly.

Sunglasses search is question-led before it is product-led, and the questions are the ones AI assistants now answer first: are polarised sunglasses better for driving, what is lens category 3 versus 4, which category is safe for driving, what sunglasses suit a round face, what does UV400 mean, is acetate better than plastic. We write those answers on the store in plain text, with your own frames as the examples and the lens specifications as text rather than icons, so an assistant can cite a specific frame at a specific price. Collection pages are organised by shape, lens type and use, such as aviators, polarised sunglasses, sport sunglasses and sunglasses for driving, each with a sentence that says what is in it. Product pages carry the three frame measurements, the fit guidance by face width, the lens facts and the care instructions as text, and are marked up with price, availability and colour.

The sunglasses email programme runs on two triggers: the season and the loss. Each spring, owners get a reminder as the weather turns with the frame they own in this year's colours and the polarised version if they bought the standard lens. Through summer, the flow offers the second pair for the car or the bag, the case and the retainer, and holiday-packing content that keeps the brand in mind. A replacement flow offers the owned frame again with a replacement saving, because a customer who lost a pair they liked is the easiest order in the category. Lens replacement, where you offer it, is presented to owners of scratched frames as a cheaper route than a new pair. Browse and cart flows are short, restate the fit measurements and the lens facts, and show the viewed frame on a face. Gift flows before Father's Day and December show the boxed frame and the last shipping dates, with SMS carrying only the cut-offs.