Cat product marketing agency

Litter is the most searched cat product and the hardest to advertise profitably, because it is heavy, bulky and compared on price. We run litter in its own Shopping campaign with bids set against delivered margin per bag size, and exclude regions where shipping makes the price uncompetitive. Wet food is split by format, since pouches, trays and cans attract different queries, and mixed cases get their own listings so the variety query lands on a variety product. Search ads target the problem queries: litter for a cat with asthma, food for a cat that throws up, a scratcher for a large cat. Those go to filtered collections, not the home page. Brand terms sit in a capped campaign because they are mostly reorders. We check the litter campaign weekly against delivered cost, since a small price move elsewhere can flip it from profit to loss.

Cat video is the most watched pet content on Meta and TikTok and most of it sells nothing. The creative that moves product shows a specific problem being solved: a scoop test showing how a clump holds, a fussy cat eating a new pouch on the third try, a heavy cat climbing a scratcher that does not wobble, a kitten using a box for the first time. We build ad sets for new kitten owners, multi-cat households and owners making a health-related food change, written in the plain worried language those owners use. TikTok content is filmed by the brand: the dust test, the pouch texture close-up, the odour check after a day. Retargeting is tight: a litter page viewer sees the trial bag with the transition note; a trial buyer sees the subscription with the variety mix.

A cat product feed spans consumables and hard goods, and each needs its own attribute discipline. Litter needs unit pricing by weight or volume, whichever your packaging states, and titles that say the type, scent status and bag size, because unscented and clumping are the words shoppers scan for. Wet food cases need the multipack attribute with the correct count, and mixed cases need a title that says which flavours are inside. The Google product category maps litter, food and furniture to their own nodes under cat supplies. For scratchers and trees we add product dimensions and shipping weight so the shipping estimate is honest. Custom labels separate consumables from hard goods and mark margin bands. We keep availability accurate on litter, which sells out in bursts, and remove out-of-stock flavours from mixed case listings rather than leaving them to disapprove.

Cat owners ask assistants about behaviour first and products second: why is my cat peeing outside the box, how many litter boxes for two cats, how do I switch litter, is this plant safe for cats, how much wet food should a cat eat a day. Assistants answer from pages that state facts plainly, so we write those pages on your site and link each answer to the relevant product. Each litter page gets a literal texture, scent, dust and clumping description plus a transition method. Each food page gets a feeding amount by cat weight, the protein, the texture and whether it is complete or complementary. Collections are organised by problem and by number of cats, not by product line. We avoid health claims the packaging does not make. The behaviour articles bring in visitors who are days from buying.

A cat household has two reorder clocks that rarely line up: litter every few weeks depending on cats and boxes, wet food on a faster cycle depending on pouches per day. We ask for the number of cats at checkout or in the welcome flow, use it to estimate both cycles, then send a combined reminder that fills the basket in one tap. The first-order flow for litter includes the mixing method; for food it includes the note that a cat may need several tries. Subscribers get a message before each shipment with the option to change the flavour mix, which is the best defence against the boredom cancellation. SMS is used only for the shipment notice and the low-litter reminder. Win-back for lapsed customers leads with the product they bought most, which is almost always litter.