Dog food marketing agency

Dog food Shopping ads work when each bag size is judged on its own. A 2 kg bag competes on trial and convenience, a 12 kg bag on price per kilo, and they should not share a bid or a headline. We split campaigns by bag size and by recipe purpose, so puppy, senior and sensitive-stomach recipes each carry their own search terms and budget. Search ads cover the problem queries Shopping cannot match well, such as what to feed a dog with a chicken allergy, and send them to a collection filtered to the right recipes. Brand terms get their own campaign with a cost cap, because those clicks are mostly reorders. We exclude regions where the delivered cost of a heavy bag erases margin, and we judge the small bag on the subscribers it creates rather than first-order profit.

Social ads for dog food have one job: convince an owner to try a first small bag. Nobody switches a dog's diet because of a lifestyle image. The creative that works shows the kibble itself, the ingredient list, a dog eating it and the transition schedule, in that order, with the feeding cost per day stated plainly for a common weight. We build separate ad sets for puppy owners, large-breed owners and sensitive-stomach searchers, using the language of each, and send them to a page with the trial size as the default. On TikTok the honest formats are the unboxing, the bowl test and the vet-question answer, filmed by the brand. Retargeting is short: people who used the feeding calculator see the trial bag; people who bought the trial bag see the transition schedule and then the full bag.

A dog food feed needs more than a title and a price. Each bag size is its own variant with its own GTIN, and the title should carry recipe, life stage and weight in that order, because that is how a shopper scans a Shopping result. We set unit pricing measure and base measure so Google can show the price per kilo, which is the number the shopper is really comparing. The Google product category is the dog food node of the pet supplies taxonomy, and product type carries your own structure such as puppy, adult, senior or grain-free. Wet food cases need the multipack attribute with the correct count so twelve trays are not priced as one. Custom labels mark bag size tier and margin band so campaigns split cleanly, and product highlights carry the plain facts owners look for, such as the adequacy statement and the main protein.

Dog owners now ask assistants the questions they used to ask a forum: how much should I feed a 25 kg dog, is grain-free safe, how do I switch foods without an upset stomach, what does the adequacy statement mean, which protein suits a dog with itchy skin. Assistants answer from pages that state those things in plain text, so we write them on your site. Each recipe page gets a feeding table by weight, a transition schedule, an ingredient list with a one-line reason for each main ingredient, and answers to the three most common questions about that recipe. Collection pages are organised the way owners search, by life stage, breed size and dietary need, not by internal line names. We keep the language literal so an assistant can quote it, and avoid outcome claims the label does not support.

The reorder flow for dog food is a calculation, not a guess. Bag weight divided by daily feeding amount gives days of supply, and the customer's order history refines it. We send the reminder a few days before the estimated run-out date, with a one-tap reorder and an offer to move to a subscription at the same bag size. The first-order flow is different: day one covers the transition schedule, the end of week one checks how the dog is doing and links to the feeding table, and just before the trial bag runs out the message offers the full-size bag. Subscribers get a message before each shipment with the option to change size or skip, which prevents cancellations caused by a bag arriving too early. SMS is reserved for the run-out reminder and the shipment notice.