Maternity wear marketing agency

Shopping titles read the way the search does: Over Bump Maternity Skinny Jeans, Mid Rise, Indigo. The panel style goes in the title because it is the first thing she filters on, and nursing access goes in the title of anything that has it. In the feed, size_type takes the value maternity, which is what separates your listing from a regular garment in the same size and lets Google match a maternity query to it.

We split campaigns by stage and by occasion, because a leggings shopper and a shower dress shopper convert at different values and deserve different bids. Search ads take the sizing question head on, since what size do I buy in maternity clothes is the query that starts most journeys, and an ad that answers it earns the click from one that says shop now. Demand is flat rather than seasonal, so budgets stay steady and the work goes into the pages behind the terms.

Maternity creative works when it shows the same garment at different weeks: the dress at twenty weeks and again at thirty-six, the panel being pulled up, the top being lifted for feeding. That progression answers the question a static photo cannot, which is whether this will still fit in two months. Creators filming their own wardrobe across a pregnancy make the ads that convert.

Targeting is the constraint. Platform rules on implying personal attributes mean copy cannot address the viewer as though her pregnancy were known, and interest targeting around pregnancy is limited and unreliable. We build audiences from your own signals: fit quiz completions, size guide views, past customers and their due dates. Retargeting moves from the fit video to the size guide to the stage capsule, and the creative carries the answer rather than a promise.

Maternity is apparel, so age_group, gender, size, color and the identifier attributes are all required in the main markets. age_group is adult and gender is female. The attribute doing the real work is size_type, which accepts maternity as a value and separates your listings from regular clothing at the same size. size itself carries the pre-pregnancy size, matching what your size guide tells her to order, so the feed and the guide never contradict each other.

Every size and colour of a style shares an item_group_id. product_detail carries the panel style, the nursing access, the rise and whether the piece is designed for wear after the birth. material matters because the stretch questions are constant. Images show the garment on a model with the bump visible, and overlays or size badges get disapproved. Middle sizes sell out fastest, so stock is wired to the feed automatically.

The searches here are questions before they are products: what size to buy in maternity clothes, when to start wearing maternity jeans, the difference between over bump and under bump, what to pack in a hospital bag. The brand that answers each on its own plain text page is the one an assistant quotes when she asks rather than searches. We build a sizing page that leads with order your usual size, a panel comparison page and a week-by-week wardrobe guide.

Collections are organised by stage, occasion and function, so Third Trimester, Nursing Dresses and Maternity Work Wear are pages with copy rather than filter states. Product pages carry the panel, the nursing detail and the after-birth note as text. Product and FAQ structured data let assistants answer with your sizing advice instead of a forum thread from years ago.

Everything is timed from the due date, so ask for it at signup and confirm it at the first order. The second trimester welcome covers what to buy first and what to wait on, which builds trust by telling her not to spend yet. The third trimester email arrives as the earlier pieces stop working. A hospital bag sequence lands a few weeks before, and the nursing range follows the birth.

Because the window is short, the flows have to be tight. An abandoned cart here is usually a sizing doubt, so the reminder answers the sizing question rather than offering money off. The review request asks which week she was at when she wore it, which makes the reviews useful to the next customer. SMS suits the late-pregnancy messages, when email goes unread. The final flow is a graceful ending rather than a win-back, because she is leaving the category, not churning.