Wearable tech marketing agency

Shopping campaigns are split by product line and by phone platform where a product has different feature sets on each, with the platform in the title so a shopper on the wrong phone does not click. Straps and chargers get their own campaign because their price and intent are different. In January and the gift quarter the budget rises with the demand and the ad copy shifts to delivery dates and gift messaging.

Search ads cover product terms, comparison phrases and the goal phrases you can use within Google's healthcare policies: tracking a workout is fine, and so is sleep tracking described as a feature, while claims to diagnose, treat or improve a condition are not. Every ad goes through a policy check before launch. Negative keywords keep medical device searches out unless your product is certified for them, and we split campaigns by country because the healthcare rules and the certification requirements differ by market.

Meta's personal attribute rules mean an ad cannot imply that the viewer has a health condition or a particular weight or fitness level. The creative that works within that shows the habit: the morning readiness check, the run without a phone, the ring on a hand doing ordinary things, the sleep graph on a screen. We write copy in the first person from a user's point of view, which stays within policy and reads better anyway.

Creator content on TikTok carries the category, because shoppers want to see the app and the data over a week rather than a product shot. Creators are briefed to name their phone platform and to describe features rather than outcomes. On Meta, catalogue ads retarget product viewers and show straps to owners. January creative starts in late December, because the resolution shopper is already looking, and it says which features are free and which are subscription, because that question fills the comments otherwise.

Wearables carry GTINs per case size and colour, and Google's catalogue for the major brands is complete, so the identifiers must match the exact variant and the brand field must carry the maker's name. Case sizes and colours share an item group ID; straps are separate products with the compatible case sizes in the title and in product highlights, because a strap for the wrong size is the most common accessory return.

Feature support per phone platform goes into product highlights so it appears in the comparison panel. Battery days, water resistance rating and sensor list come from your own specification. Merchant Center's policies on healthcare products apply here too: a wearable described as a fitness product is fine, one described with medical claims will be disapproved, so titles and descriptions in the feed follow the same wording rules as the ads. Sizing kits for rings are listed as their own product with a clear title so a shopper does not mistake one for the ring.

The questions shoppers put to assistants are practical and repeated: whether the device works fully with their phone, which features need a subscription, how long the battery lasts in real use, whether it is safe to swim with, how ring sizing works, how it compares with a competitor's model. We build a per-platform feature page, a subscription page that lists every feature by tier, a sizing page with the kit process explained, and product pages with a full spec table in text and honest battery figures.

Comparison content against your own line is fine; against other brands we stick to published specifications and avoid opinion. Support content, pairing, syncing, firmware, cleaning, lives on your domain and is indexable, because it brings owners back to a site that also sells straps. Goal-based guides, training for a first race, understanding a sleep score, are written as education with no medical claims and no promise of outcomes.

The first fortnight decides whether the device is worn or left in a drawer, so the post-purchase flow covers pairing, the first week of data explained, the fit of the band or the ring, and the free versus paid features in plain language. A wearable that is worn generates strap sales; one that is abandoned generates a return.

Strap campaigns follow seasons and occasions, filtered by the case size on the customer's order so nothing that does not fit is ever shown. Subscription reminders arrive before renewal with the features restated rather than a bare charge notice. When a new generation launches, existing owners get early access and a trade-in offer before the public. January campaigns go to the list in the last week of December. SMS covers delivery of sizing kits, where the shopper is waiting to place the real order, and restocks of a size that was sold out.