Consumer electronics marketing agency

Start with the products where your own store is the best offer, and keep the rest out of the main campaign until it is. Shopping shows shoppers a price comparison for your GTIN, so if a marketplace listing you also control is cheaper, fix the price gap before you fund the ad. We split campaigns three ways: your hero products on category and spec searches, your model names once reviews create brand searches, and a small budget on accessories that only makes sense as an add-on to something already bought.

On search we bid on category phrases you can win, the spec plus the use case, and on your own model names so a marketplace does not take the top result for your brand. Negative keywords are heavy here: no paying for searches that name a rival model or a feature you do not have. Launch weeks get their own campaign with preorder messaging and a firm end date, watched daily because early interest can hide a poor return.

Social is where a new device gets discovered, because nobody searches for a product category they have not heard of. Short demonstration video works better than anything else: the device doing the one thing it does well, in a real room, with the problem it solves shown first. We test the problem-first opening against the product-first opening on every launch and let the numbers decide.

Catalogue ads on Meta retarget product viewers, and they matter more here than in most categories because the research phase is long. Someone who watched your video, read a review and came back a week later is your best prospect. For TikTok, creator content that shows the unboxing and the first use is the format that travels, and we brief creators to state compatibility and what is in the box because those are the comments that fill the thread otherwise. We keep claims to what the product does, not to health, safety or performance figures we cannot prove.

As the manufacturer, you assign the GTINs, so Google's catalogue of your product is built from what you submit. That is an advantage if the feed is right and a lasting problem if it is wrong. Every SKU needs its own GTIN from your GS1 prefix, the brand field must carry your brand name exactly and consistently, and the MPN should match what is printed on the box and on your spec sheet. Variants such as colour share an item group ID so the comparison shows one product with options, not four unrelated listings.

For launches, use the preorder availability value with an availability date so the ad can run before stock arrives. Fill the product detail and product highlight attributes with the specs a shopper compares, battery life, output power, connectivity, dimensions, because Google builds its comparison panel from that data. When prices change on the site, the feed must change at the same time or automatic item updates will start correcting you and eventually disapproving items for mismatches.

Shoppers ask assistants questions your marketplace listing cannot answer well: what the difference is between your two models, whether the device works with a specific app or standard, how long the battery really lasts, what comes in the box. We build a comparison page for your own line, a support section that answers setup and compatibility questions in plain text, and product pages with full spec tables in real HTML rather than images. This is what both search engines and AI assistants read when they decide which store to cite.

Category collection pages get real copy about who the product is for and which model to choose, not a list of SKUs. Reviews from verified buyers stay on the product page with the questions they asked. We also make the manual, firmware notes and warranty terms indexable pages on your domain, because a shopper who finds your manual on your site is likely to buy the accessory there too.

Your reorder cycle is not a consumable; it is the accessory, the second unit and the next generation. The email programme follows that. A post-purchase flow covers setup, the app and firmware in the first week, when support questions peak and reviews get written. A second flow, timed to when the buyer is comfortable with the device, introduces the accessories that fit it. Warranty registration is the entry point for buyers who bought on a marketplace, so the registration page has to be easy and the confirmation email has to be worth opening.

Through the year, the list gets feature updates and honest product news, not weekly discounts that train people to wait. When the next generation is coming, existing owners get early access and a trade-up offer before the public launch. SMS is reserved for the launch day and for delivery updates on preorders, where a text is genuinely useful rather than noise.