Specialty tea marketing agency

Tea searches carry a lot of detail. People type grade, region, harvest and format, and the Shopping results they trust show that same detail in the title. We build campaigns so each tea family is its own group: green, black, oolong, white, pu-erh, herbal and matcha, with sub-groups for the formats that convert, loose leaf, sachets and powder.

Matcha deserves its own campaign. Search demand is broad, buyers compare ceremonial and culinary grades, and the tile needs to make the grade obvious. The landing page for matcha traffic should show origin, grade, whisking guidance and the amount per serving before the shopper has to scroll.

Sampler and gift set searches spike around gifting weeks and again in the cold months. We schedule budget and creative to match, and we send that traffic to gift and sampler pages, not to a single tin, because the shopper's intent is to try or to give, not to restock.

Tea sells visually in the cup. The colour of a liquor, leaves unfurling in a glass pot, a matcha whisk raising foam: these are the moments that stop a scroll. We build ad creative around them and pair each with a specific claim the page can support, such as the harvest month or the number of steeps.

On Meta the productive audiences are past sampler buyers who have not bought a full tin, visitors who viewed matcha or a gift set, and lookalikes built from repeat customers. Tea buyers who reorder share a habit, so they make a better seed than everyone who ever bought once.

TikTok rewards education. Videos on how to brew gyokuro at a low temperature, why a tea resteeps, or how to pick a matcha grade drive traffic that converts on samplers. We give that traffic a page with the exact tea from the video at the top and the sampler containing it directly beneath.

Merchant Center classifies tea as a food product, so net weight is required and it must match the label. A common feed error in tea is one product listing that covers 50 gram, 100 gram and 250 gram tins without variants, which either gets disapproved or shows the wrong price. Each size is its own variant in an item group with its own image.

Titles should lead with what the shopper typed: tea type, grade or region, format and size. Your brand name comes last. Matcha titles need the grade and the origin in the first few words. Sachet products need the count, and multipack attributes should be used where you sell boxes of boxes.

Custom labels let us separate high-margin single-estate teas from everyday blends and give each its own bidding, and they let us mark seasonal releases so a first flush can be pushed while it is fresh and pulled when it sells out.

The questions tea shoppers ask AI assistants are practical: what temperature for white tea, how long does loose leaf stay fresh, does matcha have more caffeine than coffee, which tea for an upset stomach. Stores that answer those questions in plain text on collection pages and product pages get quoted. Stores that only show a photo and a price get skipped.

We rewrite collection pages so each tea family opens with a short plain answer about what that tea is, how it tastes and how to brew it, then lists the products. Product pages carry the harvest, origin, brewing parameters and the number of steeps in prose, not just an icon row.

A brewing guide that names the teas it refers to and links to them is the kind of content assistants and search engines return, and it brings the reader to the product from the answer in one step. Caffeine and storage pages work the same way.

The first email flow after a sampler purchase is a tasting guide: which pouch to steep first, what to notice, and a reply link asking which one they liked. That reply is data. It tells the store which full-size tin to offer, so the follow-up is one tea, not the whole catalogue.

Full-tin buyers get a replenishment flow keyed to tin size and typical daily use. A 100 gram tin steeped at a few grams a day lasts roughly a month, so the reorder note lands a little before that. The message offers the same tea, the next harvest if one has arrived, and one adjacent tea from the same family.

Seasonal notes go to everyone: first flush arriving, new season matcha, a winter blend. SMS is reserved for time-sensitive stock, such as a small lot that will sell out, and for gifting deadlines. Ritual emails introduce teaware to customers who have bought the same tea three times, because they are the ones ready for a better pot.