Pet apparel marketing agency

One coat design in six sizes and four colours is twenty-four listings that all look alike in a Shopping result. We group them properly so Google shows one representative listing per design and the shopper lands on a page where their size is in stock, rather than on a sold-out variant.

Campaign structure follows garment purpose, not season name. Waterproofs, insulated coats, cooling vests, jumpers, costumes and boots behave differently and deserve their own budgets. Search ads carry the shape queries that Shopping matches poorly, such as a coat for a dog with a long back or a harness-compatible jacket, and send them to a filtered collection.

We use scheduling and regional bid changes so budget follows the cold. Costume campaigns get a hard end date tied to your last dispatch day, because a click after that date is money spent on an order you cannot deliver.

Pet apparel is one of the few categories where a lifestyle photo is also proof. A coat on a real dog on a real wet street answers the fit question and the weather question at the same time, and it stops the scroll without a single claim.

The creative that works shows the same garment on three differently shaped dogs, states the measurement each one needed, and shows the harness opening in use with a lead clipped through it. On TikTok the honest formats are the measuring demonstration, the first-walk clip and the after-the-mud wash. We build audiences around breed-shape interest, new puppy signals and cold-weather regions, and keep a separate gift-buyer angle running through December with delivery dates in the ad itself.

Retargeting is short and specific. Anyone who used the size finder without buying sees the size they were given, in stock, with the returns terms stated.

Pet apparel sits in the pet supplies branch of the Google product taxonomy, not the apparel branch, so the rules you may have read for human clothing do not all apply. What still matters is that every size and colour of a design shares one item group ID, so variants are understood as a family and not as duplicates competing against each other.

Size should be written the way your chart writes it, consistently across every listing, and the title should carry the garment type, the key feature and the size in the order a shopper scans. Colour values need to be plain words, not your internal shade names, or the colour filter will not group anything.

Availability per size has to be accurate and frequent, because coats sell out in the middle sizes first. Product highlights carry the facts that decide the sale: harness opening, machine washable, reflective trim, belly coverage.

Owners ask assistants very specific questions before they buy: how do I measure my dog for a coat, what size coat does a whippet need, do greyhounds need coats in winter, will a coat rub my dog under the front legs, is a raincoat enough or does she need insulation. Those questions get answered from pages that state the answer in plain text, so we write them on your site.

Each product page gets a measurement section, a fit note for the shapes that struggle in that cut, a washing and drying instruction, and a short answer to the two questions your support inbox gets most about that garment. Collection pages are organised by dog shape and by weather job, such as deep chested, long backed, thin coated, wet and cold, rather than by your internal range names.

We keep the language literal and avoid welfare claims your product cannot support.

The best-performing message in pet apparel is not a promotion. It is a next-size prompt sent to the owner of a puppy who bought the smallest size several months ago, with the measuring video attached and a note that a coat that pulls at the shoulders needs replacing before the cold sets in.

Around that sit three flows. A welcome sequence that leads with the measurement guide rather than a discount, because a correct first order is worth more than a cheap one. A seasonal flow that offers a cooling vest in summer to winter coat buyers and a fleece in spring, keyed to the customer's own region. A post-delivery flow that asks whether the fit was right and routes an exchange in one tap instead of a return.

SMS is reserved for the last dispatch dates before Halloween and December, where the deadline is the message.