Meta ads agency for ecommerce

Meta optimises on the purchase events you send it, so the first job is making those events accurate and complete. We check the pixel fires once per order, add the Conversions API so events also arrive from your server, and give both the same event ID so Meta deduplicates instead of double counting. Then we look at event match quality, which reflects how much customer information reaches Meta with each event. Poor match quality quietly raises your cost per order. This is unglamorous work, and it is the reason two accounts with identical creative perform differently.

Dynamic ads pull from your catalogue, and a catalogue with a single product set is a catalogue with a single strategy. We split it by margin, price band, category and stock depth, so products with room to grow get their own set and products you cannot afford to discount are excluded. We also fix the feed fields Meta reads: title, description, image, availability, sale price and product type. A catalogue that mirrors your site's structure lets us follow a category browser with that category rather than with the whole range.

Weak Meta creative usually fails at the brief, not the edit. We take the words your customers use in reviews and support tickets, pick the two or three objections that stop a purchase, and write a brief per angle: what the video must show in the first two seconds, what it has to prove, and what it must never claim. One angle becomes several executions, a founder to camera, a close-up of the product working, a customer clip, a static with the offer. Production then becomes a shopping list rather than a guess.

New creative goes into a consolidated campaign against a broad audience rather than a dozen small tests that never gather enough data to mean anything. Each batch runs beside the current best performer. We let the budget find the winners, watch cost per purchase at the ad level, and switch things off when the number stops moving rather than on a fixed day. Winners get variations of the hook. Losers get logged with a reason, so the same angle is not retried in six weeks by someone who forgot. The record of failures is worth as much as the record of wins.

Meta counts a sale whenever it can attribute one, which is not the same as what your store recorded. Every month we line up three numbers: purchases reported in the ad account, orders in your analytics, and total store revenue against total spend. When budget moves up or down, we watch what happens to total orders rather than to the figures inside the dashboard. Where volume allows, we run a period on and a period off in one region. That is slower than reading a report, and it is the only way to know what the spend is doing.