Home & furniture ecommerce marketing agency

Home and furniture stores sell things people measure before they buy. A sofa has to fit through the door, a rug has to sit under the front legs of the sofa, a pendant has to hang at the right height over the island. Most of the marketing problems in this industry come back to that: the shopper is confident about wanting the room and unsure about the object.

We work with home brands that already sell online and want the four numbers behind revenue to move: visitors, conversion rate, average order and repeat purchases. In this industry the four behave differently from almost any other. Visitors arrive room by room, not product by product. Conversion is decided by dimensions, delivery cost and whether the colour on screen matches the colour on the floor. Average order is shaped by freight thresholds and by whether you sell the piece or the set. Repeat is naturally low for a bed frame and naturally high for a candle, so the plan for each store depends on which end of that range it sits.

You get a free written growth plan first. It reads your store as it is today, names the lever that is leaking most and lists the first fixes in order. If you want us to do the work, it is a base monthly fee scoped in the free plan, plus a capped growth share on growth we deliver, month to month, with no percentage of ad spend and no percentage of the sales you already make, only a capped growth share on revenue we add above your baseline.

Home purchases start with a room and a problem, not a product code. Someone moves house, a child gets their own bedroom, a kitchen is renovated, a landlord asks for the flat back. The search begins broad, narrows to a style, and then stalls on practical questions: will it fit, what is it made of, how long will it take to arrive, what happens if it is wrong.

That stall is where most home stores lose the sale. The shopper opens a second tab, asks an AI assistant whether a wide sofa fits through a narrow door, and comes back later, or does not. The stores that win answer those questions on the product page, in the ad and in the feed, before they are asked.

Price bands change the behaviour too. A cushion is bought on a phone in a minute. A dining table is researched on a laptop over weeks, often with a partner, with a swatch on the way in the post. Both live in this industry, and a plan that treats them the same will fail one of them.

Seasonality is real and mostly predictable: moving season in late spring and summer, outdoor pieces before the first warm weekend, hosting and gifting in the last quarter, and a January reset for storage and bedding. We plan budgets and launches around those windows rather than fighting them.