Ecommerce SEO agency

We take your product data and the language shoppers actually use, then work out which of the two is missing pages. Usually people search by an attribute you hold but never made a page for: a size, a material, a use case, a compatibility, a room. We list the categories worth building, the ones worth merging because they compete with each other, and the ones worth removing. The output is a page plan with a reason attached to every row, so nobody builds a page because a keyword tool suggested it.

Before new pages go up, the existing site has to be readable. We look at how filters generate URLs, whether pagination hides products from crawlers, how many near-identical pages exist, where internal links point, whether the sitemap matches reality, and what is being blocked by accident. Most stores are spending most of their crawl on pages that should never be indexed. Cleaning that up costs nothing in content and often recovers rankings on pages you already have.

A grid of products answers nothing. The pages that hold position explain the choice: how the options differ, what size or specification suits which person, what to check before buying, what the common mistake is. We write that content for the categories that matter, keep it above and around the products rather than dumped at the bottom, and use your own returns and support data to decide which questions to answer. Every page gets something a competitor could not truthfully copy.

Product pages lose to marketplaces when they carry only the manufacturer's description. We add what the buyer compares on: dimensions and weights, materials, compatibility, what is in the box, delivery timing, care and returns, and answers to the questions your support team keeps getting. Specification tables are marked up properly so the details can be read by machines as well as people. Where you sell the same item as everyone else, the difference has to be in the detail and the service, so that is what the page says.

Most stores cannot buy their way to authority and should not try. What works is publishing something people in your field genuinely refer back to: a sizing standard, a compatibility table, a materials guide, original photography of a process nobody else documents. We pick one or two assets a year rather than a monthly content calendar, then do the outreach to the people who would actually use them. This is the slowest part of the work and the part that keeps paying after we stop.

Rankings move for reasons that have nothing to do with you, and an average position across a thousand terms hides everything useful. We track which pages gain and lose non-brand impressions and clicks, which of them lead to orders, and which new pages have started to be found. Every month you get a short note on what moved, what did not, and what we are doing about the second group. When something we tried has not worked after a fair run, we say so.