Tiktok ads agency for ecommerce

Selling through TikTok Shop and selling through your own site are two different businesses on the same app. TikTok Shop shortens the path to purchase and keeps the buyer inside the feed, but the customer record, the email address and the post-purchase flows are limited. Your own site keeps all of that and asks the shopper to leave the app. We look at your margin, your repeat rate and how much of your revenue depends on email before we choose, and some stores end up running both with separate product catalogues.

Spark Ads run an existing organic post as an ad, from the brand or creator account that published it, keeping the handle, the comments and the sound. That matters because a native post outperforms an obvious advert in a feed people scroll for fun. We look through your organic history and the creator content you have rights to, pick the posts with genuine watch time and saves, and promote those first. It is the cheapest possible test, because the audience has already told you the video works.

To run a creator's post as a Spark Ad you need an authorisation code generated from their account, valid for a period they choose. When it lapses, the ad stops, and getting a new code from a creator you paid three months ago is slow. We handle this at the point of the deal: usage terms in writing, the code collected on delivery, a record of when each one expires, and a reminder before it does. Creator payments stay between you and the creator.

Browser tracking loses events to blockers, in-app browsers and people who close the tab before the pixel loads. TikTok's Events API sends the same events from your server, so the campaign optimises on a fuller picture. We set both up, match them so a single order is not counted twice, and pass through the product identifiers so catalogue campaigns can work. Then we compare what the ad account claims against orders in your own analytics before we make any decision about budget.

TikTok burns creative faster than any other paid channel, so the account needs a supply line rather than a campaign launch. We agree how many videos land each week, keep a running list of hooks, angles and formats to shoot against, and keep the briefs short enough that filming does not need a production day. Each week the weakest performers come out and the new batch goes in. The schedule matters more than any single video, because the winners are found, not planned.